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Trends, insights and industry
10 Articles
21 Articles
We analyzed 103,000 content refreshes. Here’s what was most associated with Google traffic growth
Raptive analyzed 103,000 refreshed pages to identify which content updates were most associated with Google traffic growth—and where creators should focus their efforts.
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What data from 4,000 sites revealed about Google’s May 2026 core update
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What Google’s March 2026 core update revealed about AI Overviews
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How blocking AI bots paves the way for fair compensation
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What we learned from Google’s first-ever Discover algorithm update
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Key trends shaping programmatic advertising in 2026
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Why you should be optimizing for Google Discover
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What Google’s December 2025 core update tells us about quality
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The end of the single click: Raptive’s new research reveals the rise of multi-source search
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Three key themes from Prebid Ascent Germany: Developers Conference
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