Ctrl Alt Ask Episode 10: How can I optimize for Google Discover?
There’s a part of Google quietly driving millions of clicks to websites every day, and many creators don’t even realize they’re publishing for it. In this episode of Ctrl Alt Ask, host Stephanie Woodin dives deep into Google Discover: what it actually is, where it lives, and why it’s become a major traffic source for creators navigating a rapidly shifting search landscape.
Stephanie is joined by Tim Konrad, founder of Unofficial Networks, who shares what it’s like to see Discover traffic for his ski and snowboarding site surge or disappear overnight, and what those dramatic swings have taught him about how Discover really works in practice.
Rounding out the conversation is Tom Critchlow, Raptive’s EVP of Audience Growth, who breaks down what’s changed inside Google Discover, which signals still matter, and which long-held SEO assumptions no longer apply.
Tom explains how Discover differs from traditional search, why creator sites are uniquely positioned to win, and what creators can do to improve their chances of being surfaced without chasing viral headlines or sacrificing their niche.
If you’ve ever wondered why some posts suddenly explode with Discover traffic while others never take off, or how to adapt your content strategy for a world beyond Google search, this episode offers a clear, practical framework for thinking about Google Discover and where creator traffic is really headed next.
Learn more about the podcast at raptive.com/ctrlaltask.
Related resources
- Why you should be optimizing for Google Discover
- What Google’s December 2025 core update tells us about quality
- Our take on the future of search: SEO, GEO, and beyond
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