What is authority and why does it matter for SEO?

<p class="wp-block-paragraph">In SEO, authority generally refers to the level of trust your site has earned over time. Authority influences how Google evaluates new content, how resilient a site is during algorithm updates, and how consistently it can compete in search results.</p> <p class="wp-block-paragraph">Google does not publish or endorse a single authority “score.” Instead, think of your authority as a combination of signals, including:</p> <ul class="wp-block-list"> <li><s