Ctrl Alt Ask Episode 2: How do I get my traffic back?
Where did all my clicks go? It’s the question that has creators scratching their heads as website traffic continues to drop. In this episode of Ctrl Alt Ask, host Stephanie Woodin chats with Organically Addison, a gluten-free food creator who’s noticed Google ranking Quora and Reddit threads above her recipes, and wonders if that’s where her traffic went.
Tom Critchlow, Raptive’s EVP of Audience Growth, joins the conversation to unpack what’s really happening. He explains how search algorithms, AI features, and shifting user behavior have transformed SEO, and why creators everywhere are feeling the effects. But there’s good news: Tom shares practical, easy-to-implement SEO tips that can help creators improve visibility and start earning back their traffic today. From tightening your site’s focus to refreshing older content and strengthening internal links, these small changes can make a big difference.
If you’ve been wondering how to get your traffic back, or why your Google rankings have dropped, this episode is a must-listen. Subscribe to Ctrl Alt Ask for even more expert-backed advice on navigating the evolving world of content creation, SEO, and AI-driven search!
Send your questions to ctrlaltask@raptive.com, and they might be featured in an upcoming episode. Learn more about the podcast at raptive.com/ctrlaltask.
Related resources
Available to all
- What Google’s June 2025 core update means for creators
- Analyzing the impact of Google’s helpful content updates
- What Google’s new AI Overviews means for Raptive creators and publishers
- Our take on the future of search: SEO, GEO, and beyond
Raptive-exclusive resources
- Strengthen your site by reviewing low-performing content
- Recipe roundups outperform single recipes: here’s how to make yours stand out
- Optimize your above-the-fold content to boost credibility and clicks
- Unlocking the power of Google Discover
- How using one date improves SEO and click-through rates
- A smarter SEO framework for updating recipes the right way
- About page vs. author page: why both matter for brand and creator credibility
- The ultimate guide to refreshing content to boost rankings and drive traffic
- The ultimate guide to content production for audience and traffic growth
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