Raptive is the #1 source for advertisers who want to reach diverse-owned media.
Jounce Media’s September 2023 Supply Path Benchmarking Report shows that Raptive has captured the largest share of all programmatic spend on diverse-owned media at 58%. Raptive also has the largest share of spend on websites owned by BIPOC, LGBTQ+, veterans, and people with disabilities at 41.9%.
Over the years, advertisers have made public commitments to spend more with diverse-owned media. They aren’t looking to reach the largest number of diverse-owned websites; they want quality at scale from a partner they can trust.
That’s where Raptive delivers. As the #1 destination for advertisers investing in diverse-owned media, Raptive funnels significantly more advertising dollars to creators than any other source.
This is just the beginning, but we’re excited to see this new benchmark Jounce has set, spotlighting the strength and size of the incredible, diverse-owned creators and publishers Raptive represents and the enormous audiences they have cultivated.
