Jounce Media’s recent report on sales houses identified Raptive as the leading sales house by volume, with 43.1% of bid requests in the category—more than double the second-highest competitor at 19.3%.
A growing number of publishers are turning to sales houses to handle their display and video monetization. Between January 2021 and February 2024, the category saw 31% logo expansion. What’s more, its portion of the bidstream has more than doubled, from 12% to 26% in the same time frame.
Raptive’s investments in ad tech, direct sales, addressability, and solutions have resulted in successful and sustainable outcomes for our publishers, who are thrilled with the results. The Jounce report also highlighted Raptive’s 93.4% retention over the last 24 months.
It’s not just our publisher partners who think highly of Raptive—in their Dec 2023 Seller Sentiment Survey, Jounce asked industry insiders to rate their awareness of the 100 biggest companies in programmatic advertising. The survey confirmed that our publisher portfolio is considered to be highly trusted by buyers. In fact, Raptive is viewed as favorably as marquee companies like Disney, Paramount, and Condé Nast.
Reach out to our team to discuss how a Raptive partnership can drive programmatic demand for your business!
