Meet Niki Del Verme, Senior Manager, Creator Support
Welcome to Raptive Voices, where we highlight the talented team members who work to propel our creators to new heights.
Meet Niki Del Verme, Senior Manager, Creator Support. Niki and her team make sure every Raptive creator’s voice is heard, their questions are answered, and they’re paid on time. She told us how Raptive creators make her day, and the biggest change she’s seen in the industry over the five years she’s been at Raptive.
What’s a regular day like on the creator support team?
Creator support encompasses every part of removing friction from the creator experience at Raptive. From helping creators update payment information to transferring site ownership and everything in between, we’re here to help at every touchpoint.
As we expand our services, creator support helps make sure creators get paid on time for any new creator revenue streams—ads, direct sales, affiliate, and more. We’re always finding ways to make processes more efficient, and, just like our creators, experimenting with how AI can improve the support experience and get answers into creators’ hands more quickly.
Another big part of the day is reviewing feedback. We put a lot of pride into making sure our creators’ voices are heard and use that feedback to make things better, even if it’s just a tiny tweak to a process. As we continue to grow, we keep coming up with creative ways to make sure creator voices will always be heard, and by the right teams.
What are some of the most common themes you hear from creators?
Usually it’s whatever is top of mind—identity is a hot topic right now. We also talk to creators about protecting their site against AI, and what we’re doing to advocate for them.
We get a lot of ad hoc questions, like can I put a Raptive logo on my website, this site is stealing my content, or is my privacy policy okay? We answer it all.
Since joining Raptive, how have you seen the creator industry evolve?
Creators used to start ‘hobby blogs’ as side projects. Now those blogs have grown into their main source of income. They’re not working a day job and hopping on at night to post blog articles. They’re business owners, taking themselves seriously.
It wasn’t like that in the beginning. Creators were writing because they were passionate about something and now it’s become their livelihood. That’s been the biggest difference. Seeing creators reach for the big leagues more and more. Maybe they started by writing about crocheting and now they’re doing product launches and partnering with major brands.
What’s your favorite part of your job?
I love watching a creator at the Insider level as they’re about to graduate to Platinum. It’s truly a defining moment—it’s already a huge deal to reach 100,000 pageviews and be accepted to Raptive, so Platinum is the next milestone to reach for. And it’s a big one!
Seeing creators work for years and reach that level, I always think, wow, look at you. You really put in the work. I love seeing their reactions when they get the invitation to Platinum; it’s the coolest thing because I know how hard it is to reach that level of success.
I’m a small business owner myself. My husband and I are partnered in a restaurant with our childhood friends, and though I don’t work there day to day, I am still very much part of the operational decisions. I know what it’s like to wear every hat at a company, and I know what’s at stake. That’s why it’s so rewarding to watch creators grow their businesses.
Tell me about a time when a Raptive creator made your day.
We have a ‘celebrations’ Slack channel where we share positive feedback from creators. Every time I see a positive comment about the support a creator received, I get very excited because it shows me the care we put into our responses is translating. It’s the best part of my day.
Creators say the support here is above and beyond what they’ve experienced with other companies.
Our incredible support is a competitive differentiator, so when a creator acknowledges that and writes in to say I just wanted to thank you, we share it in the celebrations channel. The whole company gets to see that, and everybody thrives off of that positive feedback.
How do you tap into creator expertise in your own life?
I can’t think of the last time I didn’t go to a creator directly for information: how to take succulents from clipping to a plant, how to create a capsule wardrobe, best sensory activities for a neurodiverse child, best chewy chocolate chip cookie recipe. I don’t even remember how I used to get this information besides calling my mom. Now I have thousands of people to get advice from that improves my life, all thanks to creators.
