Meet Jasmine Green, Policy Compliance Manager

Tell us about what you do at Raptive. How does policy compliance support Raptive’s quality standards? 

My role is to oversee application reviews as well as existing site policy compliance. I work alongside Raptive’s ad partners to protect the overall quality of the Raptive community.  

Each application goes through a rigorous preliminary review to ensure the sites we accept into our ad network meet our ad partners’ requirements as well as our internal policy requirements, which include producing high-quality, brand-safe, original content. 

When it comes to policy compliance, it’s almost never black and white. Thankfully, we have a great group of internal stakeholders who are experts in all areas of the industry. Everyone has unique expertise that they bring to a decision, and we talk through anything that isn’t clear.

For many creators, getting accepted to Raptive is a major milestone. Why do you think that is?  

Raptive has long had a reputation for working with the best creators. We pride ourselves on having high standards and working with creators who produce top-quality content. It’s evident in our review process and the sites we have in our network. We’ve maintained a strict vetting process over the years, which has led to exclusive campaigns and earning advertisers’ trust—they’re willing to spend more to advertise on the sites in our network. It’s a big deal for creators to qualify for Raptive because it means they’re among the best sites on the internet, and they’re going to earn the most money. 

You were a Raptive creator yourself before joining the company. How does that impact your work now? 

I am 100% invested in my job because I know what this could do for someone’s life. My business partner and I started our site in 2011 when blogging was still new, and I was at an industry event talking to a friend about how I wanted it to be my full-time job. 

And she said ‘Oh I’m with AdThrive, have you ever heard of them?’ And I hadn’t. We had been with a different ad network that ended up folding. She spoke so highly about the company and I thought, you know, I’m going to sign up. Let’s do it. And we got accepted into what was then called AdThrive, now Raptive. 

Then I got divorced and had no child support coming in. I had an apartment to pay for in the San Francisco Bay area and two kids, so I called my business partner and said it’s now or never. We went gung-ho on the site. And because of Raptive, I was able to feed my kids and keep a roof over our heads. It gets me emotional because without this company I don’t know what I would have done. 

I know Raptive can change lives because it changed my life.

What’s your favorite part about your job?

It’s cliché to say but I truly love everything about my job! It’s so great to be on this side of things and cheering creators on. I love getting to read the content they have worked so hard to produce. Knowing that lives can change once a site is approved makes me really appreciate the work we are doing.

As all the long-time creators know, the industry is changing so much, especially with AI. It can feel challenging and uncertain, but creators are still here and working hard to set themselves apart. I get so excited when I review sites that are authentic and personal. You know you’re getting to be part of a passion project when you see they’ve been around since the early 2010s, they’ve put their heart into it and their face out there, their personal stories—you know they really want to connect with their audience. It’s inspiring to see them continue to do what they do after all these years.

What advice would you give someone who is applying for Raptive?

First, we want to see engaging, helpful content that’s written in your own words. Readers want to connect with someone they trust, and your authentic voice will make you stand out. Keep producing original, high-quality content that provides value to your readers and to our ad partners. 

Second, you’ll get a big head start if you already have an approved Google Ad Manager account and your Google Analytics is running correctly. You’d be surprised how often we find that someone’s pageview count is falsely doubled because they’ve accidentally added their Analytics code twice on their site!

Third, I recommend reading the Raptive blog posts available to all creators. This industry is always changing and it can be overwhelming to navigate. Our blog posts are up to date with the latest news, trends, and stories geared specifically toward content creators and publishers. We even have a series about applying to Raptive. 

And of course, you can always email us at support@raptive.com! We love talking to creators and helping them navigate this process, so don’t be afraid to reach out with questions—we’d love to hear from you.