Jounce survey shows Raptive as most-trusted sales house for the fourth consecutive year

For the fourth year in a row, Raptive is the most trusted “sales house” in Jounce Media’s 2025 Seller Sentiment Survey.

Jounce, an influential independent research company, surveys buy-side and sell-side operators for their opinion on the 100 largest programmatic sellers, and publishes an annual study on trust in online advertising. 

Raptive came out on top among sales houses, surpassing the nearest competitor by over 20 percentage points. 

Why these results matter

Trust is essential in today’s transforming media landscape, where it’s becoming harder to tell when content was created by a qualified human or carelessly generated by AI. 

Our established position as the most-trusted sales house means that advertisers feel more confident spending on Raptive sites. As a Raptive creator or publisher, your content is part of a portfolio that brands know and trust.  

Buyers already recognize and trust Raptive when they see us in their ad buying tools, so your inventory plugs into a sales partner with a strong reputation. 

And, as Jounce found, this positive sentiment has a significant impact on ad spend, which translates to more revenue for Raptive creators and publishers. 

What these results say about the future of the open internet

Each year Jounce analyzes the survey results to determine whether or not the most trusted publishers benefit from a larger share of programmatic budgets. 

For the first time since they’ve been conducting the survey, Jounce says that the answer is clearly “yes,” with the results indicating that “the open internet is moving towards a more trust-based marketplace.” 

Publishers like Raptive, who have high awareness and high trust across the industry, capture the majority of advertiser investments. Publishers with low awareness and trust will miss out on that spend. 

The survey showed that a trust-based mindset is gaining traction on the open internet, which Jounce suggested means that “the market is maturing in a healthier and more sustainable direction.” 

Trust drives investment, and we’re proud to be leading the way towards an open internet that holds more opportunity for quality creators, publishers, and brands looking to spend with partners they trust. 

Contact us to learn more about partnering with Raptive.