Introducing Marc McCollum, Raptive’s new EVP, Innovation

Raptive Raptive Raptive
Introducing Marc McCollum, Raptive’s new EVP, Innovation

We’re excited to welcome Raptive’s first-ever EVP of Innovation, Marc McCollum. Marc will drive the creation of new revenue streams for Raptive’s 5,000+ creators and publishers, and lead Raptive’s continuing efforts to protect creators in the face of generative AI.

Marc shares Raptive’s belief that creators are the future of media and should be empowered to continue creating high-quality content. His creativity and expertise will fuel the development of even more out-of-the-box solutions and revenue streams for Raptive creators, ensuring they will thrive no matter what comes.

Creators are the new center of gravity. I’m thrilled to take my media and marketing experience and apply it to the creator economy. And there is no better place to do that than Raptive.

Marc brings decades of experience shaping digital brands like CNET, GameSpot, and TVGuide. Most recently, he was the President of Media and Commerce at Red Ventures.

Welcome to the team, Marc!