Raptive strengthens diversity initiatives with Sertify partnership

At Raptive, we’re committed to building a fair and equitable media landscape while ensuring our creators earn the most revenue possible. We’re excited about our new partnership with Sertify, a company dedicated to simplifying and standardizing accreditation for small and diverse-owned businesses. 

This partnership allows us to offer a streamlined verification solution for Raptive creators. Sertify’s official accreditation gives creators direct access to advertisers prioritizing spending on cross-cultural audiences, opening up even more opportunities for diverse-owned sites. 

This includes sites that are:

• disability-owned
• LGTBQ+-owned
• minority-owned
• veteran-owned
• women-owned

Our partnership with Sertify builds on our ongoing diversity initiatives, including Raptive Represents, which we launched in 2024 to better connect advertisers with diverse creator media. We’re proud to be the #1 source for advertisers looking to reach diverse-owned media and audiences, and we’re dedicated to maintaining that position. 

Raptive creators can learn more about the certification process here. The online application only takes five minutes and we’re covering all application and renewal fees. 

Not a Raptive creator yet? Here’s how to get started. 

Advertisers looking to partner with Raptive to reach diverse-owned sites and audiences at scale can connect with us here.