Ctrl Alt Ask LIVE: How do I stand out? Brand-building secrets from the Hollywood playbook
In a digital world overflowing with content, standing out can feel almost impossible. That’s why, for our first-ever live episode of Ctrl Alt Ask, host Stephanie Woodin sits down with Emily Robinson, a top entertainment publicist who has launched global TV hits, major talent, and buzzy consumer brands. Together, they break down what creators can learn from Hollywood’s most successful publicity playbooks, and how to apply those same strategies to building a memorable brand online.
Emily shares practical, insider tips drawn from decades of experience working on Stranger Things, Orange Is the New Black, The Crown, and other household-name releases. She explains why creators need a clear brand strategy, how to define your audience and positioning, and why every creator should treat their content like a campaign with goals, timelines, and a plan. They also dig into the importance of community, collaboration, and consistency.
Whether you’re launching a website, growing a YouTube channel, or developing new products, this conversation is a roadmap for standing out in a crowded landscape and building a brand that truly connects with people.
Send your questions to ctrlaltask@raptive.com, and they may be featured in a future episode!
Learn more about the podcast at raptive.com/ctrlaltask.
Related resources
- How do I stand out? Brand-building strategy for creators worksheet
- How creator-led retreats build a stronger brand
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