5 ways to capture more premium advertiser spend

<p class="wp-block-paragraph">There are two main ways that advertisers buy ads on the web: the open market (programmatic ad exchanges) and through direct deals.</p> <p class="wp-block-paragraph">While ad exchanges function like big auction houses to help advertisers quickly buy across the entire web, direct deals are much more custom and personal. </p> <p class="wp-block-paragraph">Our sales team works with premium brands like Target, Williams Sonoma, and P&amp;G, who typically spend