<p>There are many factors that influence RPM, from your ad layout to your site’s content, but some <a href="https://help.raptive.com/hc/en-us/articles/115003028106-What-goes-into-RPM-">metrics that impact RPM</a> can be found in your Google Analytics account. </p> <p>RPM is derived from your CPM, or how much advertisers are paying for the ads, times how many ad impressions per session are loading on average on your site. </p> <p>RPM = CPM x Impressions per Session</p> <p