Why you need a brand style guide and how to create one

<p>Memorable brands have a recognizable style and “voice” across all forms of communication. Some brands communicate playfully. Others are warm and personal. Or detailed and business-like. Some are challenging, assertive, even abrasive.</p> <p>This brand personality comes across clearly in everything they produce — website wording, blog posts, social media posts, product packaging, advertising. The content may be different from channel to channel, but you recognize that it sounds an