<p>In today’s competitive job market, it’s more important than ever to stand out to potential employees. One way to do this is by building a strong employer brand. Employer branding is how you promote your company as an employer.</p> <p>A strong employer brand can help you attract and retain the best employees. One of the best ways to build your employer brand is by creating a LinkedIn company page. LinkedIn is a great way to connect with potential applicants and share informa