<p>Videos drive engagement with your content. A post with embedded video averages 80% higher time on page.</p> <p>However, an uncompressed video can lead to slow upload times and buffering issues for your audience. Compressing each video before you <a href="https://help.adthrive.com/hc/en-us/articles/360002912091-How-to-upload-videos-to-your-dashboard">upload it to the creator dashboard</a> ensures your viewers can watch high-quality videos at an optimized size and smooth user experience.