<p>Videos are one of the <strong>biggest revenue opportunities</strong> in digital advertising. Sites with video average <strong>25-35% higher RPM,</strong> so producing high-quality original videos for your site (or even just one!) is an investment in your ad revenue for the long run.</p> <p>If you’re not sure where to begin with video content for your site, take a look at these popular types of video styles for some inspiration for turning your written content into engaging video cont