Learn the basics of the advertising industry and its key foundational concepts.
- Desktop & mobile ads earn differently
- What is Ads.txt?
- What is Sellers.json?
- What is identity?
- How ads get from an agency to your site
- What are cookies and how are they used in digital advertising?
- What is CPM?
- What is contextual advertising?
- What is ad viewability?
- What is header bidding?
- What is programmatic advertising?
- Digital advertising industry trends: proving quality and scale
- How publishers get paid (or don’t!) in the ad industry
- What is Prebid and why does it matter to publishers?
- Three things that are transforming transparency in digital advertising
- Private marketplaces and why they matter