<p>Sellers.json is one part of a larger initiative to <a href="https://adthrive.com/resources/transforming-transparency-in-digital-advertising/">provide more transparency throughout the digital advertising industry</a>. It’s a public file that lists the sellers (the final beneficiaries of ad revenue) a publisher or publisher intermediary, like Raptive, works with to help reduce fraud and keep digital advertising sustainable in the long term. </p> <p>One of the main purposes of Sellers.