<p class="wp-block-paragraph">Sellers.json is one part of a larger initiative to <a href="https://raptive.com/resources/transforming-transparency-in-digital-advertising/">provide more transparency</a> throughout the digital advertising industry. It’s a public file that lists the sellers (the final beneficiaries of ad revenue) a creator or creator intermediary, like Raptive, works with to help reduce fraud and keep digital advertising sustainable in the long term. </p> <p class="wp-bloc