CATCH UP ON THE INDUSTRY / ADS 101

What is CPM?

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<p>As an online creator, you probably hear about <a href="https://www.adthrive.com/how-to-calculate-rpm/">RPM</a> all the time, along with ALL the other three-letter acronyms that relate to digital publishing, from SEO to CTR to CPM. </p> <p>Today, we’ll take a closer look at CPM and how it comes into play for your ad earnings.</p> <h2 class="wp-block-heading" id="h-what-does-cpm-mean">What does CPM mean?</h2> <p><strong>CPM stands for “cost per mille” and measures how much