Case Study: Dassana’s Veg Recipes increased page RPM by 34% with Raptive

Lauren Lauren Fitzpatrick


Dassana founded Dassana’s Veg Recipes in 2009 as a way to keep an online record of her family recipes. The delicious recipes were a hit — readership exploded, and her site is now India’s most popular vegetarian food blog. While Dassana felt she was earning well with her previous ad network, she wanted to see if she could achieve and sustain higher RPMs while maintaining an excellent site experience for her loyal international readership.


We started with an in-depth site analysis to be sure we were the right long-term partner for Dassana’s site. The analysis confirmed that she would earn more at Raptive, and we guaranteed Dassana a minimum 20% RPM increase. She requested fewer ads, so we customized a lighter ad layout where she had more control over ad settings. We then transferred Dassana’s 150+ videos to our system and implemented our CLS optimization solution to keep her Core Web Vitals in the green.

I am happy I made the decision to switch to [Raptive]. The customer service team is quick and has always been helpful. I can’t thank them enough and am very grateful.

Dassana, Dassana’s Veg Recipes

The Outcome

Within two weeks of installing Raptive ads, page RPM increased by 34% and has continued to be strong. Due to her success and scale, she also qualified for Platinum, a program designed to drive further growth for larger businesses like Dassana’s Veg Recipes. We look forward to seeing Dassana’s continued success and more of her wonderful recipes!

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