Ctrl Alt Ask Episode 1: Should I break up with Google?
The relationship between Google and creators is on the rocks.
For years, it felt like the perfect partnership: creators produced high-quality content, and Google sent web searchers their way. But with the rollout of AI Overviews and AI mode, that relationship is starting to show some strain. In the midst of lost clicks and unpredictable traffic, one question looms large: is it time to break up with Google?
In the first-ever episode of Ctrl Alt Ask, you’ll hear from the team behind the popular site Inspired Taste as they share how Google’s recent changes are affecting their business and day-to-day realities as creators. Stephanie Woodin, our host, is joined by Paul Bannister, Raptive’s Chief Strategy Officer, who brings his expertise to help unpack what these shifts mean and how creators can respond. Together, they explore the challenges and the opportunities in this new landscape and offer actionable advice on diversifying traffic sources, adapting to AI-driven search, and future-proofing your business for the years ahead.
Send us your questions at ctrlaltask@raptive.com, and you might hear them answered in an upcoming episode. You’ll find all the details at raptive.com/ctrlaltask.
Related resources
Available to all
- Episode transcript
- Our take on the future of search: SEO, GEO, and beyond
- What Google’s June 2025 core update means for creators
- What the DOJ’s ruling on Google means for creators and publishers
- How creator-led retreats help build a stronger brand
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