Getting started with Raptive: Building your custom ad strategy

After your application is approved, our team of performance experts will create a custom ad strategy for your site.

Here are the friendly faces who will be taking care of you at this stage!

Getting started

We’ll start by analyzing your site’s traffic, and, if you’re running ads, how they’re earning for you.

We’ll also get you started in the Raptive Setup Assistant, our handy tool that walks you through setting up your Raptive account: 

1. You’ll add a Raptive user to your Google Analytics account

In addition to gaining insight into your traffic for the analysis, this lets us display your ad performance in your Raptive dashboard once the ads are live on your site.

2. You’ll share your current ad performance data (if you have any)

If you’re running ads right now, we want to know your approach and understand exactly what you’d like to see with ads on your site in the future. 

If you’re not running ads yet, you’ll skip this step in the Raptive Setup Assistant, and we’ll share our recommended ad layout with you.

3. You’ll create or link an existing Google Ad Manager account

While we’re able to submit your site to most of our ad partners for approval using just your Raptive application, you’ll need to create or link to an existing Google Ad Manager account in order to accept our request to manage your ad inventory. If you’re creating a GAM account for the first time, Google may require you to go through their identity verification process.

After your initial approval, your site’s ads.txt file also needs to include Google’s required lines, so they can confirm your domain matches our request to manage your ad inventory.

When Google approves your account and domain, we’re good to move on!

We’ll craft a completely custom ad layout for you

Once you’ve completed the steps in the Raptive Setup Assistant, we’ll start your site analysis.

If your site gets between 25,000 and 99,999 monthly pageviews, you’ll start with our standard ad layout. You’ll receive access to the Ad Preferences page, where you can control ad density, choose which ad categories appear, and fine-tune a few other settings to match your brand.

For sites with over 100,000 monthly pageviews, we’ll review your traffic, site design, preferences, and current ad performance (if any) to create the best ad layout for your site.

We only move forward if we’re confident we can help you earn more. We’ll also share what kind of results you can expect.

We’ll get your start date with Raptive on the calendar

If you aren’t under contract with another ad provider, we’ll proceed directly to the next steps. If you are under contract with an ad provider, we’ll work with you to seamlessly schedule your first day with Raptive so you don’t miss out on any revenue.

From there, you’ll have a few final steps to complete:

1. Fill out a Traffic Assignment Letter (TAL) for Comscore

Comscore is like TV ratings for websites, and it’s a tool advertisers rely on to determine where they want to spend their money.

When you fill out a Traffic Assignment Letter (TAL) for Raptive, that tells Comscore to include your traffic in the Raptive group of creators. Raptive aggregates your traffic with all the other sites in our community, putting our network in the top 10 for ALL web properties in Comscore. That means the collective Raptive network is larger than companies like Pinterest, People Inc., and USA Today.

Our network’s massive scale makes your site more visible to advertisers and helps our sales team secure the best deals for everyone in the Raptive community! 

2. If you’d like our team to install your ads, share website access

When your start day with Raptive comes around, we don’t want you to worry about a thing! If you’d like us to install your ads and remove any previous ad code on the site, you’ll need to add Raptive as a user to your website.

If you’d like to install the ads yourself, just let us know and we’ll send instructions on how to get everything up and running.

3. Add an Advertiser Privacy Statement to your site’s privacy policy

You’ll add our Advertiser Privacy Statement to your site’s privacy policy, which covers cookie consent, how Raptive uses data to provide ads, and how your ads align with industry standards around GDPR and CCPA.

4. Verify your identity and business ownership

To keep your account secure, you’ll complete a quick identity verification step. This confirms you’re the owner or authorized representative of your business and validates your management of the site(s) tied to your Raptive account.

You’ll need a government-issued photo ID and some basic business details like your legal name, business type, and site domain.

5. Submit your payment and tax info

To ensure we can pay your Raptive earnings on time, we’ll collect your preferred payment method and any tax information required for your country.

You’ll just need your bank or payout details, your legal name, and tax ID info—like an SSN, EIN, or the local equivalent.

6. Accept the Raptive Service Agreement

You can check it out right here. This covers information about service terms, confidentiality, compliance with Raptive policies, and more. Once you’ve accepted our Service Agreement, we’ll email you a copy for your records.

Next stop, installing your Raptive ads!

When the day comes to get your shiny new ads live on your site, here’s what to expect.