Turn Google Discover uncertainty into smarter content decisions
Discover clicks can climb one week and drop the next, and the traffic number alone never tells the full story. The Discover Workbook connects publishing activity, visibility, click-through performance, and content patterns in one place, so you can see what to review, improve, test, or repeat.
The Discover Workbook, at a glance
Learn what the Discover Workbook can unlock for your site. When you’re ready to go deeper, the interactive demo includes a guided walkthrough.
Google Discover deserves a closer look
As search traffic becomes less predictable, Discover gives your content another path to reach readers with related interests, building visibility even when nobody is typing a keyword into Google.
A path beyond the search bar
Discover surfaces your content to readers based on their interests, not their queries. That makes it a meaningful way to diversify as AI reshapes traditional search results.
Google is investing in Discover
Over the last year, Google has rolled out more Discover features and, in February 2026, announced its first-ever Discover-focused core algorithm update, rewarding original, timely content.
Aligned sites are already winning
After the update, our SEO team measured meaningful growth across the Raptive network: 72% click growth for travel sites, 34% for news sites, and 26% for smaller niche sites across verticals.
Active Workbook users are seeing stronger Discover growth
Among sites with access, early Discover Workbook users outperformed those who had not yet used the tool.
Methodology: Active users were defined as sites that visited the Discover Workbook at least twice after launch, compared against a no-visit control group. The top two and bottom two scores were removed from each group to reduce the impact of outliers. Discover performance is never driven by a single factor, and these results are not guaranteed.
Five views, one practical question
Is this about reach, click-through performance, publishing activity, or content patterns? Each view focuses on a different signal so you can decide which changes are worth making.
Discover Scorecard
A quick, high-level read on your Discover performance. Review visibility, engagement, publishing activity, and performance trends to understand what may be driving a change, without relying on a single traffic metric.
Visibility
See if your content is being surfaced in Discover: whether new pages are gaining traction, how publishing activity affects performance, and which topics and formats are earning visibility, so you can tell a visibility issue from a click-through issue.
Conversion
Evaluate whether high-visibility pages are earning clicks, and compare patterns across titles, images, and top performers to learn what’s worth testing.
Author insights
Compare publishing volume, reach, and click-through performance by contributor, so editorial decisions rest on patterns instead of a single metric.
Segment builder
Compare two groups of pages side by side, by time period, contributor, timing, titles, or images, to turn a broad traffic question into a specific editorial decision.
Built for the moments when the number alone isn’t enough
The Discover Workbook doesn’t replace editorial judgment. It organizes your site’s data so you can pair performance trends with the context you already have about your content, audience, and publishing strategy.
Why new content isn’t gaining traction
See whether recently published pages are earning visibility in Discover and how they compare with other content on your site.
Why visible pages aren’t earning enough clicks
Compare pages with strong impressions to spot patterns in titles, images, framing, or topics that may be affecting click-through performance.
What to publish next
Review topics, formats, contributors, publish timing, title patterns, and image types before deciding which ideas are worth building on.
Explore the interactive demo
See how the Discover Workbook helps turn performance data into smarter content decisions. The demo is a fully functional version of the Discover Workbook, built entirely from anonymized sample data.
Open the demoFour example publishers. Switch between food, tech news, gaming, and sports site profiles to see how the story changes.
Guided Mode included. A narrated, step-by-step walkthrough moves tab by tab so you always know what to look at next.
Safe sample data only. Every site, author, page, and metric is synthetic. No real publisher data appears anywhere in the demo.
Build a stronger Google Discover strategy with Raptive
Discover traffic will keep shifting, and the feed will keep evolving. With the right data, tools, and support, those changes become easier to understand and act on. The Discover Workbook is one of many reasons creators and publishers partner with Raptive.
Already with Raptive? Eligible sites will find the Discover Workbook in their dashboard under Content Optimization. Visit the step-by-step guide to get started, or reach out to our team to confirm your site’s eligibility.