Work Smarter: New vs. updated content for SEO

<p>Raptive&#8217;s Brynne Delerson sits down with SVP of Audience Growth Hank Azarian to discuss new vs. updated content for SEO. We’ll cover when you should focus on updating your existing content or creating new content and how to use data to drive that decision and get more search traffic just in time for Q4!</p> <p>You’ll also learn:</p> <ul> <li>Which content you should prioritize</li> <li>Navigating the risk vs. reward of making updates</li> <li>How to close the gap bet