Why audience engagement is crucial for identity

<p class="wp-block-paragraph">For <a href="https://www.adthrive.com/why-the-leading-identity-solutions-are-based-on-email-addresses/">email-based identity</a> to work for digital advertising, it is NOT enough for you to simply collect email addresses.</p> <p class="wp-block-paragraph">If a visitor shares their email address with you, but that person never returns to your site (so advertisers can recognize them and show them ads),<strong> that email address is useless for identity.</strong