NAVIGATE THE INDUSTRY / ADS 101

What is Ads.txt?

Raptive Raptive
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Ads.txt is a text file on your site that lists the companies authorized to sell your ad space, including Raptive’s ad partners. Advertisers can check the file to confirm they’re buying through an approved seller. This makes it harder for someone else to falsely claim they’re selling ads on your site.

How to keep your ads.txt file up to date

  • If you use WordPress, you can set up the Raptive Ads plugin to automatically receive ads.txt updates.
  • If you don’t use WordPress or have a unique hosting setup, our team will help you manage the file and keep it up to date.

Important: Check with us before editing your ads.txt file

Changes to your ads.txt file can affect how your ads run and earn. If you need to update it, submit a support request so our team can help.

If you receive an automated ads.txt notice from a previous ad network, such as AdSense, you can send it to us through that form. We’ll review it and let you know whether your file needs an update.

Please check your CDN, security settings, and robots.txt file to make sure ad crawlers can access your ads.txt file. If you use Cloudflare, a security plugin, or bot protection, check that those settings aren’t blocking access.