<p>The ad industry sees variations in RPM throughout the year concerning advertiser spending trends. You can see your RPM spike or drop due to fluctuations in your traffic makeup (<a href="https://help.adthrive.com/hc/en-us/articles/115003028106">read more about that here</a>), but it can also be due to larger industry changes in advertiser spending.</p> <h2 class="wp-block-heading" id="h-yearly">Yearly</h2> <p>Here is a chart that shows quarterly trends in RPM (the average of all mont