<p>Content ads run inside the body of your posts on desktop and mobile, usually between paragraphs. They are especially valuable on mobile since sidebar ads don’t run there!</p> <p>Like all your ad placements, content ads earn well when they are <a href="https://help.adthrive.com/hc/en-us/articles/115003259846-How-do-I-maximize-ad-viewability-on-my-site-">viewable</a> (definition: more than 50% of the ad is on screen for at least 1 second), so improving your content ad earnings is all a