Unpacking RPM and its impact on your revenue

<p>Whether you’re brand new to our network, or still learning about RPM, how it’s calculated, and what it means for your revenue, this simple guide will help clear up any confusion or misunderstanding.&nbsp;</p> <h2 class="wp-block-heading" id="h-what-is-rpm">What is RPM?</h2> <p>RPM is a common metric you can use to get a quick pulse on your ad layout&#8217;s performance. <strong>We define RPM as “ad earnings per 1,000 sessions.” </strong>In fact, RPM stands for “revenue per