Kate Burke is the Director, Performance Analysis at Raptive. With a master's degree in statistics, she's been a part of the ad performance team since 2019 and is passionate about turning data into direction for our creators. Kate's mission is to help creators boost RPMs and audience engagement by making smart, informed decisions. She helps cut through the noise, spots what’s working (and what’s not), and serves up insights that actually make a difference. Kate is your go-to stats nerd, strategy brain, and content cheerleader—usually all at once.