<p>You work hard building your digital footprint, and readers associate your website with your domain, business name, and branding. You’ve also established your brand’s authority with advertisers. </p> <p>Changing your site’s root domain (URL) comes with some potential downsides, and it’s important to know all the risks before making such a big decision. </p> <p>So what happens when you change your root domain?</p> <p><strong>Domain changes can nega