<p>Google’s Universal Analytics (UA) will stop collecting data on July 1, so time is running out if you still need to <a href="https://help.adthrive.com/hc/en-us/articles/5907796815259-How-to-set-up-Google-Analytics-4">set up Google Analytics 4</a> (GA4).</p> <p>If you already have GA4 up and running but feel lost and overwhelmed, this quickstart guide is for you.</p> <p>In this guide, we’ll explain the differences between UA and GA4, where to find standard reports, how to