4 main organizations defining the future of advertising

<p><strong>The digital advertising ecosystem of the open web is undergoing an epochal change right now,</strong> as it transitions from a world where cross-site tracking (the ability to trace browser data across different websites) powers ad targeting to<a href="https://www.adthrive.com/initiatives-for-a-cookieless-future/"> a more privacy-centric future without third-party cookies</a>.&nbsp;</p> <p>The standards for advertising that are in use today are based on technologies and processe