<p class="wp-block-paragraph">The California Consumer Privacy Act took effect on January 1, 2020. It enforces data privacy regulations for residents of California. Like <a href="https://help.raptive.com/hc/en-us/articles/360004232791-GDPR-FAQs">GDPR</a>, which regulated data usage for citizens of the EU, the <a href="https://help.raptive.com/hc/en-us/articles/360038318271-CCPA-FAQs">CCPA</a> gives Californians control over how businesses use their data. </p> <p class="wp-block-paragraph"