<p>There are two main ways that advertisers buy ads on the web: the open market (programmatic ad exchanges) and through direct deals.</p> <p>While ad exchanges function like big auction houses to help advertisers quickly buy across the entire web, direct deals are much more custom and personal. </p> <p>Our sales team works with premium brands like Target, Williams Sonoma, and P&G, who typically spend on massive properties like Martha Stewart, Better Homes and Gardens, and ESPN. Th