<p>Engaged readers are your ideal readers. By spending time on your site, they tell Google and advertisers that your site is valuable real estate! You want to set up your site in a way that encourages readers to stick around — and you definitely don’t want anything on your site that actively chases them away.</p> <p>Take a moment to visit your site like a brand new reader to understand the experience they have on your site.</p> <p><strong>Go incognito</strong>. Open your site in a