Raptive pays out $4B to publishers, climbs Comscore rankings, and expands reach
Independent creators and publishers are still a force to be reckoned with, according to our latest milestones. We recently announced that we’ve paid out an astonishing $4 billion to our publisher partners, a strong reflection of our performance-driven approach.
New Comscore data puts Raptive on top
Comscore data from December 2025 is continued evidence of our network strength across high-impact consumer categories:
- #1 in Food, Home/DIY, and Lifestyle
- #2 in Family
- #3 in Travel
- Top 10 in Gaming, Tech, Sports, Pets, and Finance—the only independent publisher network represented in these categories
Our leadership across categories and audiences positions us—and our publishers—to shape the future of digital publishing amid ongoing industry uncertainty.
Michael Sanchez, Raptive CEO
Expanding Raptive’s audience reach
Across our network of 6,500 premium sites, we reach 224 million unique monthly visitors and engage 1.3 billion followers across social platforms. In fact, the Raptive network represents one of the five largest social audiences in the United States.
And our footprint keeps expanding—each month we reach:
- 97% of U.S. moms
- 9 in 10 women
- 7 in 10 U.S. men
- 3 in 5 U.S. consumers
These numbers are proof that audiences continue to choose independent creators every day, and we’re proud to continue our mission to support them every step of the way.
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