Introducing Raptive Intelligence: Smarter ad targeting for better campaigns

At Raptive, we’re always looking for ways to deliver better results for creators and advertisers alike. With that in mind, we’re thrilled to introduce Raptive Intelligence—a new suite of solutions designed to help advertisers run more effective campaigns across our network of 5,200 creator websites, reaching 191 million people each month.

Introducing Raptive Intelligence

Raptive Intelligence is more than just another targeting tool. 

Its standout feature, Mindset Targeting, taps into the power of AI to identify patterns in how users engage with content across our diverse creator and publisher network, uncovering key insights about consumer interests, values, and behaviors. 

“Advertisers come to Raptive to reach consumers where they are most engaged and access the authentic connections creators have with their audiences. By combining AI with our expansive creator network, Raptive Intelligence makes advertisers’ investments work harder,” said our EVP of Sales Marla Newman. 

“With Raptive Intelligence, brands can strategically place ads when consumers are most likely to respond, optimizing outcomes and achieving outstanding results.”

Raptive Intelligence: Three advanced targeting strategies

Raptive Intelligence’s multi-dimensional approach lets advertisers predict trends, anticipate cultural shifts, and target audiences when they’re most engaged.

Advertisers using Raptive Intelligence have three ways to target their audience:

1. Mindset Targeting: meaningful, impactful segments beyond traditional demographics, uncovered with the help of AI; allows Raptive to tailor ads and targeting to resonate with specific mindsets
2. Contextual Targeting: Raptive’s rich data allows for precision contextual targeting across 38 content verticals 
3. Audience Targeting: Based on audience behavior across Raptive’s 5,200 creator sites

A real-world example: Toyota Camry

In a current campaign for the All-New Toyota Camry, Mindset Targeting identifies and engages four distinct types of consumer mindsets within Toyota’s custom target audience. 

By aligning the ad messaging with each unique mindset, the campaign aimed to increase website engagement and reinforce the idea that the Camry is a versatile, joy-inducing car. And it’s working—the campaign is achieving twice the action benchmarks. It’s also increasing audience perceptions of the Camry as a mood-boosting car that enhances the driving experience.

A sustainable solution

Raptive Intelligence is a future-forward technology built with privacy in mind. It uses cookieless technologies and advanced data tools to protect user information while improving ad targeting.

Our highly advanced ID Graph is an additional advantage for advertisers working with Raptive. Through secure collaborations with major solutions providers, it allows us to safely and effectively combine advertiser data with our own. This makes ad targeting more accurate and helps advertisers better measure campaign performance, all while keeping user information private and protected. 

These technologies, combined with the capabilities of Raptive Intelligence and our powerful creator network, make Raptive a reliable long-term solution for advertiser reach and performance. To learn more about Raptive’s efforts to build a sustainable future for the internet, visit Raptive.com.