Today marks the launch of “Keep it real,” a new creator-led advocacy campaign designed to educate audiences about the impact of generative AI on the creator economy.
“We’re excited to support the Keep it real campaign to highlight our shared commitment to ensuring the open internet remains the central hub for human creativity and a place where creators can thrive,” said CEO Michael Sanchez.
The campaign centers on a new website featuring personal stories from Raptive creators across the country dedicated to advocating for a vibrant internet, and all creators .
To support the campaign launch, Raptive is hosting an event in New York focusing on the importance of protecting creators’ livelihoods in the face of direct threats from big tech’s use of creator content in their AI developments.
We believe big tech can innovate with AI without leaving creators behind.
Michael Sanchez, Raptive CEO
Keep it real creator manifesto
We are the creators, the entrepreneurs, the humans who built the best parts of the internet.
We create millions of jobs and inspire billions of people.
Our content helps people everywhere navigate their daily lives and become their best selves. We believe in innovation, and were it not for technology, we couldn’t do what we do best.
Now, big tech companies are using our content without permission or compensation to build AI tools that compete with us.
This isn’t progress; it’s a threat to our livelihoods and the human spirit of the internet.
Innovation in the name of growth and higher share prices won’t create better content. At least not the kind readers love, rely on, and come back to.
The future of the internet depends on us and the smart and ethical actions of key stakeholders. Specifically, we call on:
- Big tech platforms, to treat content creators as valuable partners
- Google, the defining internet pioneer, to innovate responsibly while still enabling creators to maintain website traffic and revenue
- Advertisers, to grow their spending with human-created websites that drive results for their businesses
- Readers, to support content creators by visiting their websites and sharing how their content has impacted their lives
Let’s keep the internet a place that values human creativity and trust.
Let’s keep it real.
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