Case Study: How Raptive’s investments are paying off for Sweet C’s

Summary

• Courtney joined Raptive after over a decade with her previous ad management company
• Raptive surprised her by increasing her already-high RPMs—she is now up 50% year-over-year
• Raptive’s clear vision for the future and investment in creators gives Courtney the confidence that she’s with the best partner for her business long-term

Featured Creator

Courtney O’Dell

Sweet C’s

Challenge

Since starting Sweet C’s, Courtney has built a brand that combines her love of food and travel, drawing in a broad audience. Her work has supported her family and created jobs for two other women. 

Courtney worked with her previous ad network for a decade and saw high RPMs, but she was looking for a partner with a clear vision for the future—especially given the recent changes in the digital landscape. After years of growth, she looked to Raptive to help her continue to earn well, improve her SEO strategy, and keep her business strong through tectonic industry shifts.

Raptive has a really stable plan for the future.

“Raptive has been interacting with legislators, developing SEO solutions, and setting creators up for success in a volatile industry. That’s something I was missing with my previous partner.”

Her primary concern when considering a switch was whether she’d earn as well with a different ad manager.

“I was really nervous about switching to Raptive. I had one of the highest RPMs with my previous ad manager. Even with Raptive’s RPM guarantee, I thought, ‘Raptive isn’t going to be able to match my RPMs. It’s just unheard of.’ And then they did.”

Approach

Raptive’s onboarding process made the switch seamless. Raptive was able to increase Sweet C’s already strong RPM through high-impact ads, direct sales, and exclusive identity technology.

Courtney also gained access to Raptive’s proprietary SEO solution, Topic, which made it easier for her team to optimize content without needing specialized training. Now they can assess content performance and make targeted improvements more efficiently.

“I was the one doing all of the SEO work in the past; Topic has broken it down in a way that my team can look at this data and understand why content is or isn’t performing. It has a workflow for everything and has really saved me time.”

At Raptive, Courtney works directly with Pooja, her dedicated creator partnerships manager. Pooja checks in regularly with fresh ideas and tailored strategies for growth—something her previous ad management company wasn’t doing. 

“Pooja’s been amazing. My last ad company, it would take days to hear from them—but Raptive is so, so fast,” she says. “And while I had access to a lot of information before, it wasn’t tailored for me. Raptive’s suggestions are one hundred percent about my site.”

Outcome

Since switching to Raptive, Courtney’s RPMs have increased 50% year-over-year, providing steady income even during uncertain times. Raptive’s advice is fully customized to her site, allowing her to make informed, data-driven decisions. She no longer feels like she’s navigating the content landscape alone.

“You get better data for your business that you can make better decisions with,” she said. 

There’s a level of professionalism you just don’t see with other companies.

Courtney also appreciates Raptive’s commitment to the broader creator community. 

“Money-wise they’ve done well for me, but putting the investment back into creators—with Topic, an SEO audit, and the Keep It Real campaign—so many things are setting us up for a strong future.” 

Contact us to learn more about partnering with Raptive.