Revenue share doesn’t tell the whole story. Your earnings do.
You’ve worked hard to build your business. It’s only natural to look for the highest revenue share. But as you scale, protecting your percentage shouldn’t mean capping your potential. Here’s exactly how Raptive’s revenue share and strategic reinvestments mean more money in your pocket.
Creators switched from Mediavine to Raptive in the last 12 months
Average RPM lift in the first two weeks for creators who switched in 2026
Comscore global media company with scale that drives demand
How Raptive ensures higher earnings for our creators
Many ad networks focus on revenue shares to entice creators or offer loyalty bonuses to add frivolous layers of “protection.” But when the market is volatile, those percentages won’t close the gap. Raptive reinvests nearly every dollar we make to build the most powerful growth engine in the industry.
Where we reinvest to drive your RPMs
State-of-the-art ad code technology
Hundreds of ad code improvements help your inventory compete harder and earn stronger RPMs.
Premium direct sales demand
Raptive’s 40+ person direct sales team brings in top brand and private marketplace deals that earn 2–3x higher CPMs.
Unmatched ad tech relationships
Our scale gives creators access to ad tech partnerships, demand sources, and new features not available anywhere else.
Custom layout optimizations
We customize ad experiences with placements that maximize viewability and attract premium bids from major brands.
A bigger revenue share doesn’t always mean a bigger payout
A 90%+ revenue share may sound great, but it doesn’t always mean you’re earning more. At Raptive, we reinvest our share directly back into our creators’ growth. By funding elite engineering, a massive direct sales team, and constant creator advocacy, we’ve built a powerhouse of technology and talent that keeps creators’ RPMs climbing.
If a competitor delivers $52 RPM at 90%, you earn $47.
If Raptive delivers a $76 RPM at 75%, you take home $57.
The percentage may seem lower, but your payout is higher.
They switched and saw the difference
I was really nervous about switching to Raptive. I had one of the highest RPMs with my previous ad manager. Even with Raptive’s RPM guarantee, I thought, ‘Raptive isn’t going to be able to match my RPMs. It’s just unheard of.’ And then they did.
I am so happy with the transition and move from Mediavine to Raptive. I have been making more revenue, my pageviews have increased and you all have been so helpful. My only regret is that I wish I would have made the switch sooner.
I’m loving being part of the Raptive family, and I’m blown away by the RPMs. I wish I switched sooner.
Raptive has a really stable plan for the future. Raptive has been interacting with legislators, developing SEO solutions, and setting creators up for success in a volatile industry. That’s something I was missing with my previous partner.
Ready to see the RPMs you could be making?
You’ve built an incredible foundation. Don’t let a misleading percentage keep you from your most profitable year yet. Find out how much more you could be making at Raptive—no commitment required. Just share your site details and our experts will be in touch to start getting a personalized RPM estimate in place.