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How brand safety affects RPM, with real creator examples

Robyn Robyn Kearns
/ Last updated

MEMBER EXCLUSIVE

<p>Brand safety is a sneaky little thing.</p> <p>Maybe you’re just trying to explain how “drop-dead gorgeous” your recent DIY end table turned out, or how “insanely good” your latest chocolate chip cookie recipe is. While these may seem like perfectly fine descriptors, using the words “dead” or “insane” can unintentionally set off warning flags to advertisers that your content is actually about violence.&nbsp;</p> <p>Of course, this isn’t your intent, but unfortunat