Google is rebuilding for Discover. Are you ready for it?

Our data and research across gaming media sites in the Raptive network shows this marks a shift in how the feed is ranked.

• Gaming sites get ~50% of their Google traffic from Discover. That’s higher than almost every other vertical. Yet most gaming publishers have never optimized for it.

• The update is broadening distribution. Early data shows ~20% more sites entering the Discover feed. For gaming editorial, guide, and reference sites, this is a first-mover window.

• 3 performance drivers that predict both Discover success and revenue. US traffic concentration, session depth, and content structure. The report shows exactly where gaming sites fall on each metric, and what separates top performers from the rest.

• Gaming-specific playbook included. Headline formulas, publishing calendar alignment with game release cycles, CWV fixes for JS-heavy gaming layouts, and the meta tag audit that drove 400% traffic growth for one site.