Raptive Community creator expectations

Last updated: April 2, 2026

This document outlines what creators and Raptive agree to do to launch and run a successful community, from setup through ongoing engagement. It’s intended as a companion to the Raptive Community Service Agreement and may be updated as the program evolves. This guide supplements the legal agreement and describes the details of what participation looks like, from setup through ongoing engagement.

Phase 1: Community set up

Creator	Raptive
You supply the brand elements to help us build your community.	We design the community at community.raptive.com/communityname, customizing the platform with your brand.

You agree to:

• Partner on the community structure
  • Select community name, subject to Raptive naming policies
  • Work with Raptive to decide the community’s key discussion topics to inspire participation
  • Work with Raptive to decide any links you want to promote in the community, including links to your social pages, website, shop, books, etc.
  • Work through Raptive’s template for Community Launch Posts, providing copy and assets for key content such as Welcome posts, Welcome video, and prompt questions to drive engagement

• Provide key visuals
  • Provide Raptive with your brand logos
    • A horizontal vector logo (SVP or ESP)
    • A square favicon (SVP or ESP)
  • Provide Raptive with your main brand color as a hex value, e.g. #ff7858
    • Note: We’ll make sure this color meets accessibility standards, or suggest an alternative if needed

We’ll design and deliver the custom-branded community so you can explore and approve before we move to Phase 2.

Phase 2: Community Leader development

Community Leaders are volunteers within the community who focus on encouraging constructive conversations and supporting community discussions and positive engagement. They help run community programming and proactively identify problematic content by flagging any issues for Community Moderators to review. 

We’ve found it’s best to have a high number of Community Leaders in place before launching to a wider membership, so each Community Leader can commit a modest amount of time to the community each week. We’ll provide training materials and support to set the Community Leaders up for success!

Creator	Raptive
You go out to your most engaged fans and invite them to take a proactive role in the community by being a Community Leader, aiming for ~100 Community Leaders.	We guide messaging and best practices to help Community Leaders welcome newbies, set the tone, build the culture, and keep the community active.

You agree to:

• Invite your best fans to take a proactive role in the community by becoming a Community Leader
  • Promote your Community to your most engaged fans from your email list, social media, or existing community such as a Facebook group first
  • We share communication templates for emails and social posts, to help make sure your best fans feel like they are launching this with you!

This phase typically takes 1-2 weeks and is required to move to the next phase of launching the community within the Raptive Community platform and app.

Phase 3: Community launch

Creator	Raptive
You create a launch strategy to announce the community to the rest of your followers.	We provide launch best practices and template communications for you to use, and have moderation and support infrastructure in place, ready for your new Members. We provide resources and training to help you develop community programming and strategies to engage your audience.

You agree to:

• Facilitate outreach to all of your followers and fans to officially launch the community, committing to 2-3 follow-ups within our launch period
  • Email (if applicable)
    • Email to your full list
  • Social media
    • Announcement post on your key channels
  • Existing community (if applicable)
    • Announcement post to your existing community

• Spend 15-30 minutes per day (2-3 hours per week) in the community posting content, replying to, and interacting with Members
  • Welcome new Members
  • Check out any feedback coming in for your brand
  • Engage with new content

Once you’ve announced the community to the world, welcoming an influx of Members, it’s time to move to the next phase of scaling and maintaining engagement.

Phase 4: Scale & maintain engagement

Creator	Raptive
You post and interact regularly in the community to drive engagement and interest. You continue to promote the community to attract new Members.	We share insights on how to drive engagement and continue to grow. Raptive moderation allows for consistent tone and sustainability.

You agree to:

• Promote the community
  • Promote the community from your website (if applicable)
    • Add to your website’s main navigation
    • Select at least one of the following:
      • Incorporate a community promotional module inside posts
      • Leverage Raptive Community’s Integrated Commenting plugin
      • Integrate the community into your website’s sharing functionality
  • Add the community to your profile and/or links on all applicable social media platforms
    • Example: Integrate the community on social via Linktree or similar functionality
  • Frequently (at least monthly) promote the community in:
    • Your social media channels
    • Your email list (if applicable)

• Interact regularly in the community to drive engagement and interest
  • Daily
    • Spend 15-30 minutes per day (2-3 hours per week) in the community replying to and interacting with Members
      • Check out any feedback coming in for your brand
      • Engage with new content and make Members feel great about their chance to interact with you
  • Weekly
    • At least 1-2x per week, post new content in the community
      • These can be posts from other channels or exclusive content you want to share in the community
  • Monthly
    • Post consistent programming, such as monthly challenges for community Members

Raptive Community support

When you work with Raptive to launch a community, we build with your brand at the heart of everything we do. We handle the platform, moderation, and monetization so you can focus on what matters: building relationships. 

1. Community management & moderation

• Community moderation: We handle all community moderation, ensuring a safe space for community Members.
• Customer support: When Members have questions about how features work or need a little help, we’ve got them covered.

2. Platform & app

• Hosting: We fully host the community, ensuring scalability and uptime.
• Security: We have strong security measures in place to protect the community and its Members from vulnerabilities.
• Maintenance: We handle all the tech infrastructure and optimizations to keep the community running smoothly as part of the larger Raptive Community platform and app.
• Feature development: We build out new features to maximize user engagement and total creator revenue across the Raptive Community platform and app.

3. Built-in member communications 

• Platform membership: From welcome emails that educate Members about platform features to engagement tactics like push notifications, we’ve developed strategic Member lifecycle communications that drive results.
• Notifications: We optimize the Member notification experience for engagement and long-term retention, from important transactional communications like password reset sequences to platform notifications for new replies.

4. Monetization

• Fully managed community monetization: We handle the technology, advertiser relationships, and implementation for community monetization.

5. Growing your audience

• Your email list: You will have access to the email addresses of any members who do not opt out of being part of your newsletter list.

Program policies

While our aim is always to help create a successful, thriving community, there may be circumstances where a creator’s expectations, or Raptive’s, are not fully met, or where a creator no longer wishes to support a community.

If a creator:

• Terminates their Community Services Agreement
• Expresses intent to no longer support the community
• Doesn’t adhere to the Creator Expectations for 60+ days after warning

Raptive reserves the right to:

• Remove creator branding and change community URL/name
• Close the community

If a community is largely without activity and engagement, Raptive reserves the right to:

• Reduce support and platform features
• Close the community

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This document is a living resource and may be updated to reflect changes in the program. For legal terms, refer to your Raptive Community Service Agreement, and for full community terms and conditions, visit raptive.com/community/terms-of-service.