Nicole Povey is the Senior Product Manager of SEO Products at Raptive, where she helps creators simplify SEO so they can connect with their audience and thrive. Since joining in June 2024, she has focused on building products that make SEO more actionable and accessible.

Based in New York City, Nicole started her career in SEO experimentation and has expertise in local SEO, website performance, and content strategy. Her mission is to take the confusion out of SEO, empowering creators to make data-driven decisions and focus on what they love.