As one of Raptive’s earliest team members, James Baldwin, SVP, Creator Performance, has been helping creators earn higher revenue from the very beginning. His team of dozens of ad performance experts has one driving goal: to make creators as much money as possible by analyzing network data, troubleshooting ad issues, and designing ad strategies for industry-leading RPMs. James has a B.A. in Physics and lives with his wife and two little girls in North Dakota.