AdThrive
The creator economy is talking. Ad tech should be listening.
AdThrive
The creator economy is talking. Ad tech should be listening.
AdThrive gives ad tech providers direct access to feedback from Raptive’s network of independent creators and publishers—delivering the insight needed to sharpen products, strengthen partnerships, and build smarter go-to-market strategies.
Originally founded as AdThrive and acquired by CafeMedia, the company is now known as Raptive.
Market intelligence built by the people closest to the ad experience
AdThrive is Raptive’s advertising and market research service for ad tech providers seeking deeper insight into the creator ecosystem, publisher audiences, and perceptions of advertising performance.
Through our proprietary AdThrive® software, partners can conduct custom surveys and feedback studies with independent digital creators and publishers—unlocking qualitative and quantitative insight rooted in real-world experience.
What you’ll learn
AdThrive helps uncover insight related to:
- Publisher and creator feedback on advertising technologies, tools, and solutions
- Perceptions of ad formats, demand sources, and monetization approaches
- Audience alignment, contextual relevance, and advertising experience
- Effectiveness, usability, and adoption considerations for advertising products
Built to turn feedback into forward motion
We work with ad tech providers to design custom research studies around the questions that matter most. From there, we engage Raptive’s network of independent creators and publishers to gather informed, experience-based feedback. Findings are then compiled, organized, and delivered as actionable business and marketing intelligence.
Why AdThrive
AdThrive helps ad tech companies make more informed decisions across:
- Product positioning
- Go-to-market strategy
- Partner development
- Advertising innovation
- Industry analysis
This is publisher-led market intelligence designed to help you move with greater clarity and confidence.
Learn more
If you’re building for the digital publishing and advertising ecosystem, AdThrive helps you ground your next move in the voices that matter most.
Contact adthrive@raptive.com to learn more.
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