How Amy Bakes Bread used Grocers List to increase pageviews and email subscribers

Like many of you, Amy Bakes Bread founder Amy Coyne fits a superhuman amount of work into each day. She’s a sourdough teacher, recipe developer, and mom of four, which doesn’t leave a lot of room to try every new tool that promises to grow her traffic. 

Amy’s challenge is a familiar one—it’s tough to manage so much while testing new growth strategies. To support your efforts, our Audience Growth team continually explores practical solutions, like driving traffic through auto-DMs, to see if they’re worth your time. 

We’ve seen creators in multiple verticals achieve meaningful results with auto-DMs, including Amy! So we’re highlighting her experience here as one example of how it can work in practice.

Overcoming auto-DM pain points

Amy had been using an auto-DM tool for two years with moderate success, but she wasn’t thrilled with the process.  

“I would cross-post from Instagram to Facebook, but the automation didn’t transfer,” she said. “I’d write ‘comment for the link’ in the Instagram caption, and people would comment on Facebook but wouldn’t get anything. I had to set that up separately.”  

She needed an efficient, set-it-and-forget-it solution to help drive deeper engagement with her social channels and ultimately result in more email subscribers. And just as importantly, she wanted to maintain her personal connection with her audience as she grew.

Building engagement with Grocers List

Amy started using Grocers List in January 2025. She set up automations that worked across Facebook and Instagram to grow both platforms simultaneously. 

Grocers List solved so many headaches for me. It was life-changing in the way that I create content.

Amy’s approach is straightforward: pick a word that’s easy to spell, like “ROLLS,” for a post about a roll recipe, and invite the audience to comment using the word for a link to the recipe.

From there, the Grocers List automation guides them to tap on the link to go straight to the recipe, or use the save to email feature. 

“People love it,” Amy said. “I wasn’t sure they would like it, but I’ve only had positive feedback.” 

Amy also found that it was easy to maintain a real connection with commenters, because it’s easy to scan through the comments to identify questions that should get a response. 

“I was getting such low engagement for so long until I started doing this, and it’s exploded my reach for Instagram Stories,” she said.  

Growth from Grocers List

Since she started using it in January 2025, Grocers List has had a significant impact on Amy’s engagement and traffic: 

• Through Comment for DM posts, she generated 312,000 clicks with a 79% CTR and 23,000 new email signups. 
• Her Story Reply feature produced another 100,000 clicks with a 65% CTR and 5,000 additional email signups. 
• On top of that, the Save to Email tool has been used 45,000 times by 28,000 unique users, resulting in 15,000 clicks with a 33% CTR. 

Grocers List drives additive traffic, meaning it doesn’t cannibalize the Instagram or Facebook traffic creators are already generating. Instead, it layers on top of their existing strategy.

Since she started using Grocers List, Amy has gained more than 500,000 pageviews directly from her efforts.

“I’m able to focus more on helping people, and I’m getting them on my email list where they get so much value,” said Amy. “My audience has even more connection points with me, and I can still be authentic with them.”

Grocers List and Raptive

We’re thrilled to see the success Amy’s had through using Grocers List! Any time a creator can grow social referral traffic and strengthen audience relationships, we’re on board. 

Check out our Grocers List webinar with Amy, Stephanie Parker of Plain Chicken, and Grocers List founder Ben Jabbawy to learn more and grab your exclusive discount code for Raptive creators!